Some of them kinda worked.
Some of them worked but were SO HARD to write.
Some of them didn't work at all.
As a software developer turned marketer, I knew a repeatable system had to be in there somewhere because other people were doing it.
So, I dug a little deeper to understand the psychology behind these different kinds of emails. To answer the questions of why they worked and how.
I also detailed out the requirements like I would for a software system.
For me, this system had to
> be easy to write and repeat
> give clarity on what I need to write and when
> turn readers into fans that loved to buy from me
It took a bit but one day in the shower, an idea popped into my head...
...a unique combination of the things I'd been learning
...a sequence in which things must be done.
I took my ideas and built out a system and started testing it.
I tested it with my list and it worked.
I tested it with my client's lists and it still worked!
I repeated it over and over and dialed it until I got it right.