So I studied all I could find on email marketing.
I tried the story telling, the asking, the comic-style, the soap opera, the nurture only...
Some of them kinda worked.
Some of them worked but were SO HARD to write.
Some of them didn't work at all.
As a software developer turned marketer, I knew a repeatable system had to be in there somewhere because other people were doing it.
So, I dug a little deeper to understand the psychology behind these different kinds of emails. To answer the questions of why they worked and how.
I also detailed out the requirements like I would for a software system.
For me, this system had to
> be easy to write and repeat
> give clarity on what I need to write and when
> turn readers into fans that loved to buy